Our Value



The Laguna Board of REALTORS® Value

 

Working together as part of the Three-way Agreement with N.A.R and C.A.R allows the REALTOR® organization to use its combined resources to shape policy, support members, and advance the industry.

 

UNPARALLELED NATIONAL, STATE, AND LOCAL ADVOCACY IMPACT

  • Advocacy for federal, state, and local policies and policymakers that support REALTORS®, associations, the industry, and consumers, with a proven track record of significant policy wins.
  • Millions of dollars saved for consumers through efforts including work to improve access to FHA loans, secure first-time home buyer tax credits, and eliminate additional mortgage fees.
  • Tens of millions of dollars allocated each year to support state and local associations in advocacy campaigns.
  • RPAC – which raised $49.5 million at all three levels of the association in 2023 – promotes the election of bipartisan candidates across the country, with disbursement decisions led locally.

 

DATA AND RESEARCH SUPPORT

  • National, state, and local research reports and presentations on market data, commercial and international real estate, home buying and selling, NAR member information, and technology.
  • Local Economic Area Reports generated by REALTORS® Property Resource for distribution to local, state, and regional government officials.
  • Largest real estate library in the world and customized reference and research services.

CONSUMER ADS AND SERIES

  • National ad campaign showcasing expertise of REALTORS®.
  • “First-Time Buyer” docuseries on Hulu.

LEGAL RESOURCES

  • Insurance program, including E&O, D&O, employment practices, crime coverage, cyber coverage, and limited patent infringement protection.
  • Risk management education and tools.
  • Litigation support for matters of national significance.
  • License to use the REALTOR® brand and trademark, educational resources about proper use of trademark and enforcement against misuse.

LEADERSHIP DEVELOPMENT AND RESOURCES

  • Toolkits and checklists on strategic planning, safety, volunteer leadership, mergers, and disaster preparedness.
  • AE professional development resources, including new AE orientation, AE Institute, webinars, self-study courses, and the REALTOR® Association Certified Executive designation.
  • REALTOR® Leadership Development courses (L.E.A.D.) and NAR Leadership Academy.
  • Center for REALTOR® Development (CRD) resources, including licenses for state and local associations to provide designation or certification courses.

TECHNOLOGY / E-COMMERCE PLATFORM

  • Support for association staff and vendors for REALTORS® M1 and e-commerce; assistance and training on front-end systems, including e-commerce credit card transactions.
  • Innovative tools for REALTORS® to make them more competitive, including Realtors Property Resource® (RPR).

POLICY AND GOVERNANCE SUPPORT

  • Assistance for associations as they implement and maintain REALTOR® association policy.
  • Professional standards training, guidance, and resources (e.g., sample forms, models, templates, brochures, scripts).
  • MLS policy, model documents, and other resources.
  • DEI training and resources, including Diversity and Inclusion Grants.

… AND MORE!

  • Conferences, events, and other virtual and in-person learning opportunities.
  • Graphics and social media assets, and tailored content for AEs (newsletters, magazines, emails).
  • Opportunities include Global Alliances, Global Business Councils, the Ambassador Association program, Young Professionals Network (YPN) program, Commercial Accreditation, and other commercial services and program support.
  • Millions of dollars provided annually for a variety of grants that support local and state association programs and priorities.
  • REALTORS® Relief Foundation raises money to provide housing relief to victims of hurricanes, floods, wildfires, and other disasters.
  • Annual Meetings and consistent engagement in support of Communication Directors.

 

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